Perfume, Beauty, Accessory & Jewelry RETAILERS and MARKETERS

Industry influencers you want to have a coffee with.

bernard@perfumexamerica.com — Mon, 12 Jul 2010 11:32:00 GMT

Who are the most influential people of the Luxury Industry and what is your chance to have a coffee with them.

Luxury industry influencers* are generally hard to meet unless you write a book about them, promote their products, or join the same social clubs or charity events.

As an industry veteran and former magazine publisher, I know many industry influencers personally, so I have decided to feature one influencer profile every month. Meeting over a cup of Coffee, or a Pastis-Lunch-Expresso if you are a southern Frenchman like myself, is the best way to meet a CEO. Of course I am not saying that getting the CEO out of his office will be easy, but with time and perseverance, you will be able to.

*An Industry “influencer” is a member of the luxury industry (Perfume, Beauty, Jewelry, Accessories) who is influencing the industry through his or her skills in Marketing, Innovation, Management, Design and Originality. Each month I will feature one influencer that I am flattered to have had the chance to meet over a cup of coffee .

TOP 50 BEST LUXURY BRANDS (Marketers)

bernard@perfumexamerica.com — Fri, 09 Jul 2010 20:23:00 GMT

Luxury perception is in the eye of the beholder. For me the upmost luxury is “Bespoke” or having something custom made for you by a skilled artisan.

Tags: Luxury top 50

If Luxury was a Flash intro....

bernard@perfumexamerica.com — Thu, 01 Jul 2010 17:20:00 GMT

If Luxury was a flash intro it will certainely be made by I-reel a French design company specialized in 3D graphics Films and motion design. Check their work http://www.i-reel.fr/

Fine tuning your social media marketing (for beauty and luxury companies).

bernard@perfumexamerica.com — Sat, 29 May 2010 19:44:00 GMT

Dear Colleague,

In case you have missed our last two emails! The marketing world is going through a revolution. The catalyst for this revolution, now often referred to as the “User Revolution,” is today’s consumer who is taking control of content delivery, consumption and branding. This modern consumer is taking increasing control of the consumption of information and content that used to be distributed by Marketers, networks, TV’s, publishers, and retailers.

PXA is pleased to present a stimulating symposium and workshops on new marketing strategy to be held on October 4 followed by private B2B meetings and two days of open marketplace (Tradeshow).
Prior to the symposium registered PXA members will receive a monthly guide to social media marketing (free of charge) The guide will be sent in PDF to your email address on file. If you do not receive it please download it from the site: http://www.perfumexamerica.com/Press.aspx (the download link will only appear if you are longed in)

If you are not a member yet, please register it is free http://www.perfumexamerica.com/Registration.aspx
you will be able to download also free industry reports and industry statistics and Invoices, po’s and industry specific templates.

If you do not find what you need let us know, we may have them available (You can also ask a colleague on the forum and in our many groups and clubs such as our Linkedin Group:

http://www.linkedin.com/groups?about=&gid=2617877&trk=anet_ug_grppro

Cordially

Bernard Pommier

Our Linkedin Group 460members and growing

bernard@perfumexamerica.com — Fri, 09 Apr 2010 14:37:00 GMT

Perfume, Beauty, Accessory & Jewelry Retailers is your destination for Perfume, Beauty, Jewelry and Accessories News, Discussions, articles and to find Industry professionals with common interest, experience, affiliation, and goals.
We are not all expert in LinkedIn so we have compiled down bellow some tips to make the best of our group in LinkedIn.
Remember, the best thing you can do with LinkedIn Groups, and the only way to get any real value from them, is by actively participating. You don’t have to spend a lot of time; even small chunks of targeted activity can be beneficial.

Bernard Pommier

Founder
Perfume, Beauty, Accessory & Jewelry Retailers

The 2010 guide to Innovation in Beauty and Luxury social networking management

bernard@perfumexamerica.com — Fri, 09 Apr 2010 14:28:00 GMT

PXA the leader Beauty & luxury social media is Bringing Vendors & Buyers together!
Are you getting the most from your business networking on social media?

U.S. shoppers fund luxury sector

bernard@perfumexamerica.com — Tue, 30 Mar 2010 15:19:00 GMT

According to recent U.S. earnings and sales reports, wealthier U.S. shoppers are renewing their spending in the luxury retail sector, defying unemployment and economic concerns

RE-INVENTING THE LUXURY TRADE

bernard@perfumexamerica.com — Sat, 20 Mar 2010 21:28:00 GMT

PXA BUSINESS NETWORK, A SMALL EFFORT, A BIG REWARD Using PXA Business Network is an effective, No-cost method for staying in touch with your customers. http://www.perfumexamerica.com

Retail-sales report offers positive surprise

bernard@perfumexamerica.com — Thu, 18 Mar 2010 23:48:00 GMT

WASHINGTON — Retail sales posted a surprising increase in February as consumers did not let major snowstorms stop them from racking up purchases. The advance, the biggest since November, provided hope that the recovery from the Great Recession is gaining momentum.

Weekly retail sales rise from year-ago: data

bernard@perfumexamerica.com — Thu, 11 Feb 2010 15:11:00 GMT

NEW YORK (MarketWatch) -- Chain-store sales for the week ended Feb. 6 rose 1.8% from the year-ago period, according to data from the International Council of Shopping Centers and Goldman Sachs released Tuesday.